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1 segmentation analysis
1) марк. сегментный анализ рынка (исследование рынка с целью выделения его сегментов, различающихся определенными характеристиками)Segmentation analysis is used to group individuals into segments with like characteristics. — Сегментный анализ рынка используется чтобы сгруппировать индивидов по сегментам со схожими характеристиками.
Syn:See:2) стат. = cluster analysis -
2 segmentation analysis
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3 segmentation
сущ.сегментация, сегментированиеа) марк. (разбиение совокупности всех потенциальных покупателей товара фирмы на четкие устойчивые группы (сегменты), у каждой из которых свои специфические требования к товару, а также отбор тех групп покупателей, с которыми фирма в дальнейшем будет работать)See:age and life-cycle segmentation, age segmentation, attitude segmentation, audience segmentation, behaviour segmentation, behavioural segmentation, behaviouristic segmentation, benefit segmentation, complete segmentation, concentrated segmentation, demographic segmentation, geodemographic segmentation, geographic segmentation, geographical segmentation, income segmentation, labour market segmentation, lifestyle segmentation, list segmentation, market segmentation, marketing segmentation, multiple segmentation, occasion segmentation, personality segmentation, product segmentation, psychographic segmentation, psychological segmentation, social segmentation, socioeconomic segmentation, user status segmentation, segmentation analysis, segmentation by behaviour, segmentation research, segmentation strategy, segmentation variable, segment 2) profiling 3), prioritizing, market potentialб) общ. (разделение чего-л. на сегменты, группы; напр., разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики)segmentation of the commercial loan portfolio by collateral type — сегментация портфеля коммерческих кредитов по типу обеспечения
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сегментация: 1) тенденция к сегментации финансовых рынков: появление все большего числа специализированных рынков, удовлетворяющих потребности конкретного круга экономических агентов; 2) разделение пула ипотек на группы, имеющие одинаковые ценовые и др. характеристики; 3) в анализе рынков: разделение населения на группы семей по доходам и др. характеристикам при подготовке списков рассылки прямой почтовой рекламы; см. geodemographic marketing.* * *’ -
4 analysis
сущ.мн. analyses1) общ. анализ, изучение, исследование, подробное рассмотрениеindustry analysis — отраслевой анализ, изучение экономической отрасли
Syn:See:account analysis, balance sheet analysis, benefit-cost analysis, budget analysis, cost minimization analysis, cost-benefit analysis, cost-effectiveness analysis, cost-utility analysis, credit analysis, debt sustainability analysis, financial analysis, financial statement analysis, fundamental analysis, gender analysis, investment analysis, price analysis, project analysis, qualitative analysis, quantitative analysis, ratio analysis, segmentation analysis, vendor analysis, vendors analysis, Bureau of Economic Analysis, National Infrastructure Simulation and Analysis Center2) псих. психоанализto be under analysis — подвергаться психоанализу; лечиться психоанализом
3) мет. анализ, аналитический метод (исследовательский метод, основанный на разбиении объекта исследования на его составные части для изучения каждого из них в отдельности)Ant:4) мат. (математический) анализ, матанализ (раздел математики, связанный с изучением свойств функций методами дифференциально-интегрального исчисления)See:
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анализ: исследование, оценка, разборка ситуации (напр., финансового положения компании) с целью повышения эффективности управленческих или инвестиционных решений.* * *анализ исследование и оценка информации, для выбора лучшей стратегии поведения на рынке;. . Глоссарий финансовых и биржевых терминов . -
5 segmentation research
марк. = segmentation analysis -
6 cluster analysis
стат. кластерный анализ, кластер-анализ (методы статистической группировки людей или предметов в кластеры, однородные по представляющим интерес для исследователя характеристикам; термин впервые использовал R. C. Tryon в 1939 г.)exploratory cluster analysis — разведывательный кластерный анализ, анализ поиска кластеров
Syn:* * ** * *. Статистический метод, идентифицирующий группы акций с доходностью, характеризующейся высокой степенью корреляции внутри каждого кластера и относительным отсутствием корреляции между кластерами. В кластерном анализе выделяются такие группы, как акции роста, циклические акции, стабильные и энергетические акции. . Инвестиционная деятельность . -
7 discriminant analysis
Gen Mgta statistical technique designed to predict the groups or categories into which individual cases will fall on the basis of a number of independent variables. Discriminant analysis attempts to identify which variables or combinations of variables accurately discriminate between groups or categories by means of a scatter diagram or classification table called a confusion matrix. Discriminant analysis has applications in finance, for example, credit risk analysis, or in the prediction of company failure, and in the field of marketing, for market segmentation purposes. -
8 SAR
1) Общая лексика: отчёт о подозрительной операции или деятельности (Suspicious Activity Report)2) Компьютерная техника: Search And Replace, Structure Activity Relationship3) Авиация: search and rescue4) Американизм: Sample Of Anonymized Records, Special Administrative Region5) Военный термин: Safety Assessment Report, Sea-Air Rescue, Semi Automatic Rifle, Significant Activities Report, Special Access Required, Standard Assault Rifle, safety analysis report, sales authorization request, selected acquisition report, semiannual report, semiautomatic rifle, service aptitude rating, short assault rifle, site acceptance review, spacecraft acceptance review, specific activity report, specification approval record, substitution approval request, successive accelerated replacement, support air request, synthetic aperture radar, system of array radar, systems analysis report, systems assessment review, радар с синтезированной апертурой (synthetic aperture radar), Singapore Armed Forces7) Юридический термин: Supreme Court Administrative Rules (Court Rules), выплата разницы между опционной ценой и рыночной ценой акции8) Бухгалтерия: Salvation And Revival9) Биржевой термин: stop and reverse10) Грубое выражение: Smart Arse Remarks11) Радио: Station Activity Report12) Телекоммуникации: Stock Appreciation Rights Plan, Segmentation and Reassembly (ATM)13) Сокращение: Saudi Arabian Riyal, Search and Rescue (see Personnel Recovery), Secondary Address Readers (2003 - 2004), Selected Acquisition Report (USA), Semi-Active Radar, Singapore Assault Rifle, Sons of the American Revolution, Specific Absorption Rate, Stand-Alone Radar, Strategic Area of Responsibility, Synthetic Array Radar, System Activity Report, Storage Address Register, Syrian Arab Republic, Специальный (особый) административный район (Special Administrative Region), поисково-спасательными работами14) Университет: Sexual Attitude Reassessment, Student Accounts Receivable, Student Aid Report15) Физиология: Sodium Absorption Ratio, Specific Absorbtion Rate, Stop And Reversal16) Вычислительная техника: Store Address Register (IC)17) Связь: segmentation and reassembly18) Рыбоводство: РСА, радиолокатор с синтезированной апертурой19) Банковское дело: риял Саудовской Аравии (Saudi Arab riyal)20) Биотехнология: Structure-activity relationship21) Экология: sodium adsorption ratio, скорость специфической абсорбции22) СМИ: Story And Romance23) Деловая лексика: Semi Annual Report24) Глоссарий компании Сахалин Энерджи: South Access Road25) Инвестиции: Saudi Arab riyal26) Сетевые технологии: Scalability Availability And Reliability, System Activity Reporting27) Программирование: Shift Arithmetic Right28) Капитализм: (Share Appreciation Rights) права на участие в доходах от акций (разновидность вознаграждения директоров компаний)29) Медицинская техника: сезонный аллергический ринит (Seasonal Allergic Rhinitis)30) Химическое оружие: Subject Area Review, supplied air respirator, survey and analysis report31) Молекулярная генетика: scaffold accociated region33) Расширение файла: SAR Compressed file archive, Successive Approximation Register34) Нефть и газ: staff appraisal report35) Чат: Sweet And Romantic -
9 Sar
1) Общая лексика: отчёт о подозрительной операции или деятельности (Suspicious Activity Report)2) Компьютерная техника: Search And Replace, Structure Activity Relationship3) Авиация: search and rescue4) Американизм: Sample Of Anonymized Records, Special Administrative Region5) Военный термин: Safety Assessment Report, Sea-Air Rescue, Semi Automatic Rifle, Significant Activities Report, Special Access Required, Standard Assault Rifle, safety analysis report, sales authorization request, selected acquisition report, semiannual report, semiautomatic rifle, service aptitude rating, short assault rifle, site acceptance review, spacecraft acceptance review, specific activity report, specification approval record, substitution approval request, successive accelerated replacement, support air request, synthetic aperture radar, system of array radar, systems analysis report, systems assessment review, радар с синтезированной апертурой (synthetic aperture radar), Singapore Armed Forces7) Юридический термин: Supreme Court Administrative Rules (Court Rules), выплата разницы между опционной ценой и рыночной ценой акции8) Бухгалтерия: Salvation And Revival9) Биржевой термин: stop and reverse10) Грубое выражение: Smart Arse Remarks11) Радио: Station Activity Report12) Телекоммуникации: Stock Appreciation Rights Plan, Segmentation and Reassembly (ATM)13) Сокращение: Saudi Arabian Riyal, Search and Rescue (see Personnel Recovery), Secondary Address Readers (2003 - 2004), Selected Acquisition Report (USA), Semi-Active Radar, Singapore Assault Rifle, Sons of the American Revolution, Specific Absorption Rate, Stand-Alone Radar, Strategic Area of Responsibility, Synthetic Array Radar, System Activity Report, Storage Address Register, Syrian Arab Republic, Специальный (особый) административный район (Special Administrative Region), поисково-спасательными работами14) Университет: Sexual Attitude Reassessment, Student Accounts Receivable, Student Aid Report15) Физиология: Sodium Absorption Ratio, Specific Absorbtion Rate, Stop And Reversal16) Вычислительная техника: Store Address Register (IC)17) Связь: segmentation and reassembly18) Рыбоводство: РСА, радиолокатор с синтезированной апертурой19) Банковское дело: риял Саудовской Аравии (Saudi Arab riyal)20) Биотехнология: Structure-activity relationship21) Экология: sodium adsorption ratio, скорость специфической абсорбции22) СМИ: Story And Romance23) Деловая лексика: Semi Annual Report24) Глоссарий компании Сахалин Энерджи: South Access Road25) Инвестиции: Saudi Arab riyal26) Сетевые технологии: Scalability Availability And Reliability, System Activity Reporting27) Программирование: Shift Arithmetic Right28) Капитализм: (Share Appreciation Rights) права на участие в доходах от акций (разновидность вознаграждения директоров компаний)29) Медицинская техника: сезонный аллергический ринит (Seasonal Allergic Rhinitis)30) Химическое оружие: Subject Area Review, supplied air respirator, survey and analysis report31) Молекулярная генетика: scaffold accociated region33) Расширение файла: SAR Compressed file archive, Successive Approximation Register34) Нефть и газ: staff appraisal report35) Чат: Sweet And Romantic -
10 SAR
- удельная поглощенная мощность
- удельная мощность поглощения (излучения)
- сегментация и сборка пакетов
- сегментация и повторная сборка
- радиолокационная станция с синтезированной апертурой
- поисково-спасательные операции
- отчёт по обоснованию безопасности ядерного реактора
- коэффициент удельного поглощения
- декомпозиция и повторное объединение
декомпозиция и повторное объединение
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[Л.Г.Суменко. Англо-русский словарь по информационным технологиям. М.: ГП ЦНИИС, 2003.]Тематики
EN
коэффициент удельного поглощения
Производная по времени от приращения энергии, поглощенной (рассеянной) поглощаемым (рассеиваемым) элементом массы, содержащимся в элементе объема при заданной плотности массы. SAR выражается в ваттах на килограмм (Вт/кг). (МСЭ-Т K.52).
[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
отчёт по обоснованию безопасности ядерного реактора
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[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
поисково-спасательные операции
операции по поиску и спасанию
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[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
Синонимы
EN
радиолокационная станция с синтезированной апертурой
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[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
сегментация и повторная сборка
(МСЭ-Т Н.610).
[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
сегментация и сборка пакетов
1. Уровень сегментации и сборки является нижним из двух подуровней (Convergence Sublayer и SAR), образующих уровень адаптации ATM (AAL). SAR отвечает за отображение данных с подуровня сближения (AAL Convergence Sublayer) в поток ячеек ATM.
2. В APPN - операции по управлению потоком данных, которые работают на 4 уровне SNA. См. SAR (Segmentation and Reassembly).
[ http://www.lexikon.ru/dict/net/index.html]Тематики
EN
удельная мощность поглощения (излучения)
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[А.С.Гольдберг. Англо-русский энергетический словарь. 2006 г.]Тематики
EN
удельная поглощенная мощность
Показатель SAR описывает количество энергии излучения телефона, поглощенное телом абонента. Чем выше значение SAR, тем сильнее воздействие ЭМИ на ткани и органы.
[ http://www.morepc.ru/dict/]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > SAR
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11 demographic
1 noundémographiquedemographic analysis analyse f démographique;demographic data données f pl démographiques;demographic profile profil m démographique;demographic segment segment m démographique;demographic segmentation segmentation f démographique -
12 lifestyle
MARKETING lifestyle analysis analyse f du style de vie;lifestyle data données f pl de style de vie;lifestyle group socio-style m;lifestyle segmentation segmentation f par styles de vie -
13 market
1 noun∎ to be on the market être en vente;∎ to come onto the market arriver sur le marché;∎ to put sth on the market mettre qch sur le marché ou en vente;∎ to take sth off the market retirer qch du marché;∎ to be in the market for sth être acheteur de qch, chercher à acheter qch;∎ to find a market for sth trouver un débouché ou des acheteurs pour qch;∎ to corner a market accaparer un marché;∎ to find a ready market trouver à vendre facilement;∎ there's always a (ready) market for software il y a toujours une forte demande pour les logiciels;∎ to price oneself out of the market perdre sa clientèle en demandant trop cher;∎ the bottom has fallen out of the market le marché s'est effondrémarket analysis analyse f du marché; market analyst analyste m f du marché;market appeal attrait m commercial;market appraisal évaluation f du marché;American market basket panier m de la ménagère;market challenger challengeur m;market choice choix m sur le marché; (product) choix du marché;market competition concurrence f du marché;market conditions conditions f pl du marché;market correction correction f du marché;market demand demande f du marché;market depression dépression f du marché;market development développement m du marché;market division division f du marché;market dynamics dynamique f du marché;market economy économie f de marché;market entry lancement m sur le marché;market expansion extension f du marché;market exposure exposition f sur le marché;market fluctuation mouvement m du marché;market follower suiveur m (sur le marché);market forces forces f pl du marché;market forecast prévisions f pl du marché;market growth croissance f du marché;market intelligence information f commerciale;market maker teneur m de marché;market manager directeur(trice) m, f de marché;market mechanism mécanisme m du marché;market minimum ventes f pl de base;market orientation orientation f marché;market participant intervenant(e) m, f ou acteur m sur le marché;market penetration pénétration f du marché;market penetration pricing tarification f de pénétration du marché;market penetration strategy stratégie f de pénétration;market pioneer pionnier m;market positioning positionnement m sur le marché;market price prix m du marché;market profile profil m du marché;market prospects perspectives f pl commerciales;market rate taux m du marché;market rate of discount taux d'escompte hors banque;market report étude f de marché, rapport m ou bilan m commercial;market research étude de marché;∎ market research has shown that the idea is viable des études de marché ont montré que l'idée a des chances de réussir;market research company société f d'études de marché;British Market Research Society = société d'étude de marché britannique;market researcher = personne qui fait une étude de marché;market segment segment m de marché;market segmentation segmentation f du marché;market share part f de marché;market structure structure f du marché;market study étude de marché;market study report rapport d'étude de marché;market survey étude de marché;market test test m de marché;market thrust percée f commerciale;market trends tendances f pl du marché;market value valeur f marchande(b) STOCK EXCHANGE marché m;∎ to play the market spéculer;∎ the market has risen ten points l'indice est en hausse de dix pointsmarket capitalization capitalisation f boursière; market commentator chroniqueur(euse) m, f boursier(ère);market crisis choc m boursier;market indicator indicateur m de marché;market maker intermédiaire m f;market order ordre m au mieux;market price cours m (de la Bourse);market price list mercuriale f;market quotation cotation f au cours du marché;market rating cours en Bourse;market risk risque m du marché;market size taille f boursière;market trend conjoncture f boursière;market value valeur f boursièrecommercialiser; (launch) lancerThe primary commodity price index, developed by the economists Enzo R. Grilli and Maw Cheng Yang, takes the international cost of a market basket of 24 of the most commonly consumed "renewable and non-renewable resources" -- foodstuffs, non-food agricultural goods, and metals -- and adjusts for inflation.
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14 demographic
demographic [‚demə'græfɪk]démographique►► demographic analysis analyse f démographique;demographic profile profil m démographique;demographic segment segment m démographique;demographic segmentation segmentation f démographiqueUn panorama unique de l'anglais et du français > demographic
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15 lifestyle
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16 market
market ['mɑ:kɪt]1 noun∎ to go to (the) market aller au marché, aller faire son marché∎ to be on the market être en vente;∎ to come onto the market arriver sur le marché;∎ home and foreign market marché m intérieur et extérieur;∎ the job market le marché de l'emploi;∎ the property market le marché immobilier;∎ to put sth on the market mettre qch en vente ou sur le marché;∎ they've just put their house on the market ils viennent de mettre leur maison en vente;∎ the most economical car on the market la voiture la plus économique du marché;∎ new products are always coming onto the market de nouveaux produits apparaissent constamment sur le marché;∎ a new electric car has been brought onto the market une nouvelle voiture électrique a été mise sur le marché;∎ to be on the open market être sur le marché libre;∎ to take sth off the market retirer qch du marché;∎ she's in the market for Persian rugs elle cherche à acheter des tapis persans, elle est acheteuse de tapis persans;∎ there's always a (ready) market for computer software il y a toujours une forte demande pour les logiciels;∎ he's unable to find a market for his products il ne trouve pas de débouchés pour ses produits;∎ we hope to conquer the Australian market nous espérons conquérir le marché australien;∎ this ad should appeal to the teenage market cette pub devrait séduire les jeunes;∎ to find a market for sth trouver un débouché ou des acheteurs pour qch;∎ to find a ready market trouver à vendre facilement;∎ to price oneself out of the market perdre sa clientèle en demandant trop cher;∎ the bottom has fallen out of the market le marché s'est effondré∎ the market has risen 10 points l'indice est en hausse de 10 points;∎ to play the market jouer en bourse, spéculerAmerican (go shopping) faire le marché;∎ to go marketing aller faire ses courses►► market analysis analyse f de marché;market analyst analyste mf du marché;market appeal attrait m commercial;market appraisal évaluation f du marché;Stock Exchange market capitalization capitalisation f boursière;market challenger challengeur m;market choice choix m sur le marché; (product preferred by market) choix m du marché;Stock Exchange market commentator chroniqueur m boursier;market competition concurrence f du marché;market conditions conditions fpl du marché;Stock Exchange market crisis choc m boursier;market day jour m de marché;market demand demande f du marché;market development développement m du marché;market economy économie f de marché ou libérale;market entry lancement m sur le marché;market expansion extension f de marché;market exploration prospection f du marché;market exposure exposition f sur le marché;market fluctuation mouvement m du marché;market follower suiveur m (sur le marché);market forces les forces fpl du marché;market forecast prévisions fpl du marché, pronostic m du marché;market gap manque m sur le marché;British market garden jardin m maraîcher;British market gardener maraîcher(ère) m,f;British market gardening culture f maraîchère;market growth croissance f du marché;market indicator indicateur m de marché;market intelligence intelligence f marketing, information f commerciale;Stock Exchange market maker mainteneur m ou teneur m du marché, intermédiaire mf;market mechanism mécanisme m du marché;market minimum (base sales) ventes fpl de base;Stock Exchange market order ordre m au mieux;market orientation orientation f marché;market participant intervenant(e) m,f ou acteur m sur le marché;market penetration pénétration f du marché;market penetration pricing tarification f de pénétration du marché;market pioneer pionnier m;market player acteur m de marché;market positioning positionnement m sur le marché;market price Commerce prix m courant; Stock Exchange cours m de (la) Bourse;Stock Exchange market price list mercuriale f;market profile profil m du marché;market prospects perspectives fpl commerciales;Stock Exchange market quotation cotation f au cours du marché;market rate taux m du marché;market rate of discount taux m d'escompte hors banque;Stock Exchange market rating cours m en Bourse;market report étude f de marché, rapport m ou bilan m commercial;market research recherche f commerciale; étude f ou études fpl de marché;∎ market research has shown that the idea is viable des études de marché ont montré que l'idée a des chances de réussir;∎ he works in market research il travaille dans le marketing;market research company société f d'études de marché;market researcher chargé(e) m,f d'étude de marché;British Market Research Society = société d'étude de marché britannique;market risk risque m du marché;market rollout élargissement m du marché;market segment segment m de marché;market segmentation segmentation f du marché;market share part f de marché;market size (of product) part f de marché; (of market) taille f du marché; Stock Exchange taille f boursière;British market square place f du marché;market study étude f de marché;market survey enquête f de marché;market test marché-test m, test m de marché, test m de vente;market thrust percée f commerciale;market town bourg m;British market trader vendeur(euse) m,f qui fait les marchés;Stock Exchange market trend conjoncture f boursière;market value Commerce (of object, product) valeur f marchande; Stock Exchange (of share) valeur f boursière ou en bourse -
17 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
18 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
19 SARS
1) Общая лексика: (severe acute respiratory syndrom) OPC (острый респираторн (Второе название этого заболевания -атипичная пневмония. Заболевание, пришедшее с Китая, вызвавшее огромный резонанс в мировой прессе в последнее время.), атипичная пневмония (severe acute respiratory syndrome), ОРВИ2) Медицина: Sacral Anterior Root Stimulator, severe acute respiratory syndrome, Structured adverse effects rating Scale (Структурированная шкала оценки нежелательных явлений), синдром атипичной пневмонии (сокр. от "Severe Acute Respiratory Syndrome")3) Спорт: Schweitzer Alpine Racing School4) Военный термин: Saddams Attack Retaliation System, Stupid Asian Racial Stooges, salvo artillery rocket system, search-and-rescue squadron, selected acquisition report, sensor analog relay system, simulated airborne radar system, spares accounting replenishment system, static automatic reporting system, synthetic aperture radar system5) Техника: safety analysis and review system, ship attitude record system, signal acquisition receiving system, stellar attitude reference study, surveillance and analysis receiving sets6) Шутливое выражение: Sapiens Are Really Screwed, Sick Asians Running The Streets, Singaporeans Are Really Scared, Swindon Always Running Scared7) Религия: Stand And Rebuke Satan8) Экономика: South African Revenue Service9) Грубое выражение: Singaporeans Are Really Stupid, Single And Really Sexy10) Политика: Seriously Anti Republican Sentiments11) Сокращение: Secondary / Standard Attitude Defence System, Тяжелый Острый Респираторный Синдром ( ТОРС) (Severe Acute Respiratory Syndrome)12) Университет: Scientific Apparatus Recycling Scheme14) Пищевая промышленность: Salami And Relish Sandwich15) Деловая лексика: Sales Are Returning Soon16) Образование: Schools Are Really Safe17) Сетевые технологии: Segmentation And Reassembly Sublayer -
20 data warehouse
Gen Mgta collection of subject-orientated data collected over a period of time and stored on a computer to provide information in support of managerial decision making. A data warehouse contains a large volume of information selected from different sources, including operational systems and organizational databases, and brought together in a standard format to facilitate retrieval and analysis. Like EIS s, data warehouses can be used to support decision making, but the ways in which they can be searched are not predetermined. Organizations often use data warehouses for marketing purposes, for example, the analysis of customer information, or for market segmentation. Data mining techniques are used to access the information in a data warehouse.
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